FROME FESTIVAL TICKETS SMASH BOX OFFICE RECORDS
The official opening weekend of the Frome Festival Box Office appears to have broken all previous records for sales. Subscribers to the Frome Festival Friends scheme queued on Friday and Saturday 13 May for early bird tickets before general release on Sunday 15. In all, advanced tickets for popular events grossed over £10,000. As usual, the three Frome Tunnels Walks proved the most in- demand tickets, and were strictly rationed to allow distribution across all three days.
When tickets became available online and by phone, another surge of sales was evident. Martin Dimery, the Festival’s Creative Director expressed his delight at the July celebrations’ continuing success: “We are now able to offer a more efficient service in the supply of tickets, with priority bookings from Festival Friends becoming increasingly popular, and the advent of on-line sales for all Festival events through the Cheese and Grain’s modernised box office system. This has meant we can spread the demand, and avoid long queues on one day.”
The above sales supplement the many Festival events which have already been selling ahead of the brochure release. As Mr. Dimery explained: “Our major events at the Merlin Theatre; Cooper Hall; Memorial Theatre and Cheese and Grain have all been available through each venue’s box office, but we ensure some tickets are retained for the official opening. In the case of Cheese and Grain sales, including The Ukulele Orchestra; Billy Bragg; From the Jam, and Reef, sales had already surpassed 1,200 tickets.”
Festival Chairman, Bob Morris, who is responsible for the distribution of brochures added: “It’s been very helpful to have had the brochures earlier than in previous years: the distributors have been busy from just before the bank holiday onwards.”
For details of all events, including those free of charge can be found on the Frome Festival’s website: www.fromefestival.co.uk